Harpie shared recently a TEDtalk by one of the modern design masters Stefan Sagmeister:
what striked me the most was the fun that comes from the surprise of discovering stuff that's out of your expectations. as in the case of the refreshed new york subway stickers, he described, "nobody ever looks at these signs, you're really bored in the subway and you kind of stare at something and it takes you awhile until you realise it says something different from what normally says..." that's when your subway trips suddenly become more fun, because you are constantly playing "spot the difference" along the way.
and for the "collaborative street graffiti" (speech bubbles on the street posters), i think it's fun for the designer who paste the blank speech bubbles; it's probably more fun for the participants who spot the stickers and decide to be "partners-in-crime" and fill in the blanks. and it's very funny for the passers-by who see the poster put out of context and wonder who the hell were the jokers who created this fun (and in their mind, imagined what they would have written). the entire process is so engaging and dynamic! and fun!
then again, what's happy for some people may not be happy for others. for example the new york subway authorities and the advertisers of the advertorial posters. oh well... :p
what striked me the most was the fun that comes from the surprise of discovering stuff that's out of your expectations. as in the case of the refreshed new york subway stickers, he described, "nobody ever looks at these signs, you're really bored in the subway and you kind of stare at something and it takes you awhile until you realise it says something different from what normally says..." that's when your subway trips suddenly become more fun, because you are constantly playing "spot the difference" along the way.
and for the "collaborative street graffiti" (speech bubbles on the street posters), i think it's fun for the designer who paste the blank speech bubbles; it's probably more fun for the participants who spot the stickers and decide to be "partners-in-crime" and fill in the blanks. and it's very funny for the passers-by who see the poster put out of context and wonder who the hell were the jokers who created this fun (and in their mind, imagined what they would have written). the entire process is so engaging and dynamic! and fun!
then again, what's happy for some people may not be happy for others. for example the new york subway authorities and the advertisers of the advertorial posters. oh well... :p
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